Privacy Policy

Suntory Holdings Limited, Suntory Wellness Limited, Suntory Beer, Wine & Spirits Japan Limited, Suntory Spirits Limited, Suntory Beer Limited, Suntory Liquors Limited, Suntory Wine International Limited, Suntory MONOZUKURI Expert Limited, Suntory Business Systems Limited, Suntory Communications Limited, and Suntory Global Innovation Center Limited (hereinafter collectively referred to as the “Company”) declare that the Company has formulated a privacy policy for the handling of personal information and specific personal information (which refers to individual numbers and personal information that includes individual numbers in its content; hereinafter collectively referred to as “Personal Information, Etc.”) as set forth below and that it will comply with the privacy policy and handle all Personal Information, Etc., including that of customers, in a safer and more appropriate manner.

Privacy Policy

This Privacy Policy stipulates the Company’s basic guidelines for all Personal Information, Etc. it collects and utilizes.

1. Compliance with laws and regulations

When handling Personal Information, Etc., the Company shall comply with the Act on the Protection of Personal Information, the Act on the Use of Numbers to Identify a Specific Individual in Administrative Procedures, and other relevant laws, ordinances, and guidelines, and this Privacy Policy. Unless otherwise stipulated, the definition of terms in this Privacy Policy shall follow the provisions of the Act on the Protection of Personal Information and other relevant laws and regulations.

2. Obtaining Personal Information, Etc.

The Company shall collect Personal Information, Etc. using proper and fair means, and unless permitted by law as an exception, it shall (i) explicitly specify the specific purpose of use to you or disclose it to the public in advance, or (ii) promptly notify you of that purpose of use disclose it to the public once the Company has collected Personal Information. For the purpose of use of personal information that are disclosed to the public in advance, please refer to Public Announcement.

The Company shall collect Personal Information, Etc. within the scope necessary for achieving the purpose of use concerned.

Unless permitted by law as an exception, the Company shall obtain your consent to do so prior to collection of sensitive personal information.

3. Use of Personal Information, Etc.

Unless permitted by law as an exception, the Company shall use Personal Information, Etc. within the scope necessary for achieving the purpose of use prescribed in the preceding paragraph.

4. Provision of Personal Information, Etc.

Unless permitted by law as an exception, the Company shall not disclose or provide Personal Information, Etc. to a third party other than those to which it outsources its handling, those with which it shares it, and those which takes over its business without the consent of the principal, nor shall it disclose or provide specific personal information to third parties other than those to which it outsources its handling except for the clerical work permitted by law.

For the joint use of Personal Information, Etc. by the Company, please refer to Public Announcement.

Unless permitted by law as an exception, the Company shall provide Personal Information, Etc. to third parties in foreign countries with the prior consent of the principal.

5. Management and protection of Personal Information, Etc.

The Company shall take the necessary and appropriate safety measures to ensure the secure management of Personal Information, Etc., including the prevention of leakage, loss, and damage. It shall also exercise the necessary and appropriate supervision over the employees who handle Personal Information, Etc. or those to which the Company entrusts with its handling. The Company has stipulated specific safety measures for Personal Information, Etc. separately in its internal regulations.

The Company shall promptly discard or delete Personal Information, Etc. if it has achieved the purpose of use thereof and the period of storage prescribed by governing laws and regulations has expired. Unless otherwise specified, the personal information of customers who apply for prizes in the promotional campaigns, the details of prizes, and other events conducted by Suntory companies other than Suntory Wellness shall be discarded or erased within the period specified below. This shall exclude the personal information of customers registered with Suntory ID.
 ・Applicants’ personal information: Within six months after application
 ・Prize winners’ personal information: When the necessary period of two years or less expires after application

6. Disclosure, correction, etc. of personal data owned and specific personal information files

If the disclosure, correction, etc. of personal data owned and of specific personal information files (which refers to correction, addition, deletion, discontinuance of utilization, erasure, or discontinuance of provision to third parties) is requested by you or your representative, the Company shall take action according to the provisions of relevant laws and regulations.

For specific procedures, please refer to Public Announcement.

7. Use of Personal Information, Etc. in a manner that does not allow identification of individuals

In order to achieve purposes such as managing personal information safely and improving the quality of products and services, the Company may use Personal Information, Etc. by converting it to statistical and other types of information that do not allow the identification of individuals. For the handling of the de-identified information, please refer to Public Announcement.

8. Review

With respect to the handling of Personal Information, Etc., the Company shall review and improve the provisions of each article listed above as required.

9. Inquiries

Inquiries regarding this Privacy Policy are accepted through the Contact Us page.

  • Established on April 1, 2009
  • Last revised on May 30, 2017